Success Stories, Brands and USP - Saravana Bhavan - Owner, Menu - Trade Secrets in COMMUNITY CENTER - Hotel Saravana Bhavan is the largest vegetarian restaurant chain in the world, founded in 1981, owned and founded by P. ...
09-06-2013 12:09 PM
Saravana Bhavan - Owner, Menu - Trade Secrets
Hotel Saravana Bhavan is the largest vegetarian restaurant chain in the world, founded in 1981, owned and founded by P. Rajagopal
They have 20 outlets in Chennai and outlets in USA, Canada, United Kingdom, France, Germany, Singapore, Malaysia, and the Middle East. Pretty much everywhere, where you can find Tamil folks.
Hotel Saravana Bhavan clocked Revenue of 200 Million USD in 2010 as per Wikipedia. Assuming, their profit margin is 20%, that's profit of 40 Million USD in 2010 (200 Crores INR)
If you want to eat South Indian Vegetarian food, Saravana Bhavan is the place to eat. Saravana Bhavan has grown purely on customer demand and below are some main reasons why they have maintained competitive edge over others
Saravana Bhavan is a classical example of sustainable business model, which grew organically due to popular demand.
- They stayed true to their tag line "High Quality Vegetarian Food", with consistent taste and quality in all their outlets.
- For the high quality food that they offer, the pricing is affordable, compared to others like Sangeetha and so on.
- Food is of good quality, Hot and served promptly
How about "High Quality Non-Vegetarian Food" tagline concept ? It does have huge potentials in India
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