Electronics Mart India Limited is one of the largest electronics retailers in India. The company was incorporated in 1980 and based in Hyderabad. They are the 4th largest consumer durable and electronics retailer in India and as of Financial Year 2020, they are the largest player in revenue terms (Source: CRISIL Report).

Electronics Mart India (EMI) offers large appliances like Televisions, Refrigerators, Washing machines, Air conditioners, mobiles, small appliances, IT, and other electronics products as well. They are selling over 5000 SKUs in more than 70 consumer durable and electronics brands. They have 2 business models, 1. Ownership Model and 2. Lease Rental Model. They are selling products in retail, wholesale, and e-commerce as well.

Objects of the Issue:

• Repayment / prepayment, in full or part, of all or certain borrowings availed by the Company.
• General Corporate Purposes.

Company Financials



IPO Details



IPO Timeline

Electronics Mart India IPO opens on Oct 4, 2022, and closes on Oct 7, 2022.



IPO Lot Size

The Electronics Mart India IPO lot size is 254 shares. A retail-individual investor can apply for up to 13 lots (3302 shares or ₹194,818).

IPO Promoter Holding

• Pre-Issue ShareHolding - 100%
• Post-Issue Shareholding - 77.97%

How to apply for IPO?

1. ASBA - All you have to do is, know if your demat is with NSDL or CDSL. Make a note of your Demat ID/DP ID/BO ID - 16 digit number from your broker terminal. Once you have these 2 information, go ahead and apply from your internet banking. One advantage in this process is that, once you submit the application, process ends there and amount gets blocked. While in UPI, you need to get mandate from your bank and need to authorize on time. Many parties are involved in UPI process (Bank, broker, 3rd party UPI app provider etc) and there are chances of delayed UPI mandates. This is a recent process and will take time to settle. Till then, it is better to apply from net banking, but ensure you enter correct 16 digit DP ID.

List of banks that support ASBA. https://www.bsesme.com/static/getlis...x?expandable=0

2. UPI - Visit your broker terminal, select the IPO, enter UPI ID and other bid details to submit the application. Wait for mandate to arrive on UPI app. Approve the mandate to block the amount.

Refer to this video to apply for IPO using UPI at Zerodha.